Getting Older

What is the best wrinkle cream? I do not have a ton of wrinkles or anything but I would like to start some kind of anti-aging regiment to prevent as many wrinkles as possible since I am 30 years old and wrinkles are a unfortunate side effect of age. However, when looking at various department stores, the price tag for the anti-aging products where ridiculous! I do not mind paying if the product works but with all the items on the market I do not want to waste hundreds of dollars trying to find out what works and what does not. Anyone have any anti-aging products that they love or hate?